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What does Alibaba’s latest purchase mean for brand marketers?
Time will tell if Alibaba’s purchase of the 112-year-old South China Morning Post newspaper will open doors for brand marketing in China. Last week, Alibaba purchased Hong Kong’s South China Morning...
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Why China’s cross-border e-commerce channel is just the beginning
E-commerce cross-border trade in China is booming and is only set to grow. As Chinese consumers seek out genuine, quality international products, the opportunities for foreign brands are boundless....
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Cross-border ecommerce: tips for selling online into China
China’s ecommerce cross-border trade channel is booming. Here are three points to consider when setting up a strategy for your brand. Last month, I wrote an article about why cross-border trade has...
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How four brands used O2O for better retail sales in China
Online to offline (O2O) works particularly well for brands in China, because each channel helps to push sales through the other. Retail brands in China are successfully blurring the line between...
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Economic slowdown in China means a booming ecommerce sector
As Asia overtakes the U.S. and Europe as the world’s largest ecommerce market, key trends across the region are emerging. China became the world’s largest ecommerce market in 2015, surpassing the U.S....
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How will Alibaba’s removal of SCMP’s paywall help it generate revenue?
Alibaba has removed the digital paywall on Hong Kong’s 113-year-old South China Morning Post after completing its acquisition of the media group this week. The Chinese ecommerce giant is hoping that...
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Mary Meeker report puts China (and WeChat) on the global stage
Last week, venture capitalist Mary Meeker released her annual Internet Trends report, and China was a key focus. Meeker is a partner with Silicon Valley venture capital firm Kleiner Perkins Caufield...
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Five ways brands can prepare for a rebound in China’s retail sector
PwC is forecasting 2017 as a turning point for the retail and consumer products sector in China and Hong Kong, as the industry grapples with the disruptive pressures of a slowing Chinese economy, the...
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Tips to boost B2C sales into China using Alibaba
How can brands stand out on Alibaba’s cluttered ecommerce market places? Rex Cheuk, business development director for Hong Kong, Macau & Southeast Asia, Tmall Global HK, shared his tips for B2C...
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Alibaba’s record-breaking Singles Day and its impact on global ecommerce
Last year, Cyber Monday generated $6.59 billion in sales, making it the largest ecommerce day in U.S. history. On Singles Day earlier this week, Alibaba hit that number in about 20 minutes. The largest...
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